Cookie Policy

Effective Date: December 2, 2025

This Cookie Policy explains how QuickRx Specialty Pharmacy (“QuickRx,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website https://quickrxspecialty.pharmacy (“Website”). It outlines what data is collected, how it’s used, and how you can manage your preferences.

As a HIPAA-covered healthcare entity, we are committed to protecting your privacy and ensuring that any data collected through cookies and tracking technologies is handled in accordance with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).

I. Definitions

Cookies: Small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies are used to remember your actions, preferences, and login information over a period of time.

Trackers: Technologies similar to cookies, including web beacons, pixel tags, local storage, and scripts that collect data about your browsing behavior and interactions with our Website.

Personal Data: Any information relating to an identified or identifiable individual, such as names, email addresses, IP addresses, device identifiers, and user behavior data.

Protected Health Information (PHI): Individually identifiable health information that is created, received, maintained, or transmitted by a HIPAA-covered entity or business associate. PHI includes information about health conditions, healthcare services, and payment for healthcare.

Usage Data: Information collected automatically through the Website, such as pages visited, time spent on pages, referring URLs, browser type, device information, and other diagnostic data.

II. Types of Cookies and Trackers We Use

1. Strictly Necessary Cookies

These cookies are essential for the functioning of our Website and cannot be disabled in our systems. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. Without these cookies, certain services you request cannot be provided.

WordPress (Automattic Inc.): Supports website infrastructure, including user sessions and administrative functions.
- Personal Data processed: Session identifiers, authentication tokens
- Legal basis: Necessary for website operation
- Storage duration: Session
Cloudflare (Cloudflare, Inc.): Provides security services to help detect malicious visitors and manage website traffic safely.
- Personal Data processed: IP address, security tokens
- Legal basis: Legitimate interest (website security)
- Storage duration: Up to 24 hours
Cookie Consent Manager: Manages and stores your cookie preferences.
- Personal Data processed: Consent preferences
- Legal basis: Legal obligation (privacy compliance)
- Storage duration: 12 months

2. Functional Cookies

These cookies enable enhanced functionality and personalization on our Website. They may be set by us or by third-party providers whose services we have integrated. If you do not allow these cookies, some or all of these features may not function properly.

Gravity Forms (Rocketgenius, Inc.): Provides secure form functionality for patient inquiries and enrollment requests.
- Personal Data processed: Form submission data, session information
- Legal basis: Consent
- Storage duration: Session
Live Chat/Support Tools: Enables real-time communication with our patient support team.
- Personal Data processed: Chat transcripts, contact information provided during chat
- Legal basis: Consent
- Storage duration: As defined by service provider settings

3. Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information. This data helps us improve our Website’s functionality and user experience. All analytics data is collected in aggregate form where possible.

Google Analytics (Google LLC): Provides insights into website usage, including page views, user flow, and site performance.
- Personal Data processed: IP address (anonymized where possible), usage data, device information
- Legal basis: Consent
- Storage duration: Up to 26 months
CallRail (CallRail, Inc.): Tracks phone call activity and attributes calls to marketing sources.
- Personal Data processed: Call metadata (time, duration, source), phone numbers
- Legal basis: Consent
- Storage duration: Up to 2 years

4. Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They may also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are set by our advertising partners and may track your browsing activity across different websites.

Google Ads (Google LLC): Measures advertising performance and enables remarketing.
- Personal Data processed: Device identifiers, usage data, conversion data
- Legal basis: Consent
- Storage duration: Up to 12 months
Meta Pixel (Meta Platforms, Inc.): Tracks user interactions for Facebook and Instagram advertising optimization.
- Personal Data processed: Device identifiers, usage data
- Legal basis: Consent
- Storage duration: 180 days
Microsoft/Bing Ads (Microsoft Corporation): Provides advertising services including conversion tracking across Microsoft properties.
- Personal Data processed: IP address, device information, usage data
- Legal basis: Consent
- Storage duration: Up to 13 months

III. Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in several ways:

Cookie Consent Manager

Access our cookie consent manager by clicking the “Cookie Settings” or “Privacy Choices” link in the footer of our Website. Here, you can manage your preferences for each category of cookies (except strictly necessary cookies, which cannot be disabled).

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these options in your browser’s “Settings,” “Preferences,” or “Privacy” menu. Please note that if you choose to disable cookies, some features of our Website may not function properly.

For more information on managing cookies in specific browsers:

Third-Party Opt-Outs

You can opt out of interest-based advertising through the following industry resources:

Please note: Opting out of interest-based advertising does not mean you will no longer see advertisements. It means the ads you see may be less relevant to your interests.

IV. HIPAA Compliance and Protected Health Information

As a specialty pharmacy, QuickRx is a HIPAA-covered entity committed to maintaining the privacy and security of your Protected Health Information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and its implementing regulations.

Our Commitment to PHI Protection

Separation of Marketing and PHI: We maintain strict separation between marketing tracking technologies and any systems that collect, process, or store Protected Health Information. Tracking technologies used for advertising and analytics purposes do not have access to your PHI.

Authenticated Pages: Our patient portal and any authenticated (login-required) areas of our Website are designed with enhanced privacy protections. We do not deploy third-party advertising or marketing tracking technologies on pages where you submit or access Protected Health Information.

Business Associate Agreements: Where required, we maintain Business Associate Agreements (BAAs) with third-party vendors who may have access to PHI in connection with services they provide to us.

Administrative, Physical, and Technical Safeguards: We implement appropriate safeguards to protect PHI, including:

Encryption of data in transit using TLS 1.2 or higher
Access controls and authentication requirements
Regular security assessments and monitoring
Workforce training on privacy and security practices

Your Rights Under HIPAA

As a patient, you have rights regarding your Protected Health Information, including:

The right to access and obtain copies of your health records
The right to request corrections to your health information
The right to receive an accounting of certain disclosures of your PHI
The right to request restrictions on certain uses and disclosures
The right to receive confidential communications
The right to file a complaint if you believe your privacy rights have been violated

For complete information about our privacy practices regarding PHI, please review our Notice of Privacy Practices.

V. Data Retention

We retain data collected through cookies and tracking technologies for varying periods depending on the type of cookie and its purpose:

Session cookies: Deleted when you close your browser
Persistent cookies: Remain on your device for the duration specified in the cookie (ranging from hours to months)
Analytics data: Retained in aggregate form for up to 26 months
Advertising data: Retained according to the policies of third-party advertising partners (typically 90 days to 13 months)

VI. Do Not Track Signals

Some web browsers have a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. Our Website does not currently respond to DNT signals, but you can manage your tracking preferences through our cookie consent manager and browser settings as described above.

VII. Children’s Privacy

Our Website is not intended for children under 13 years of age, and we do not knowingly collect Personal Data from children under 13. If we become aware that we have inadvertently collected Personal Data from a child under 13, we will take steps to delete such information promptly.

VIII. International Users

Our Website is operated in the United States and is intended for users located in the United States. If you access our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

IX. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will update the “Effective Date” at the top of this policy and, where appropriate, notify you through our Website or other means.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

X. Contact Us

If you have any questions about this Cookie Policy, our use of cookies, or your privacy rights, please contact us:

QuickRx Specialty Pharmacy
Email: info@quickrxspecialty.com
Phone: (917) 830-2525
Toll-Free: (800) 496-6111

For questions specifically related to Protected Health Information and HIPAA, please contact our Privacy Officer at the contact information above.