We Showed Up: Roll Over MS South Florida 2026

A morning at Tradewinds Park, $17,334 raised for the Multiple Sclerosis Foundation, and a reminder of why we show up.

Author: Paola Larrabure, Pharma Marketing Director  |

Published: April 2026

I want to tell you about Saturday.

Roll Over MS South Florida was the first of three Roll Over events MS Focus hosts each year, and it was the first one I got to be part of as both a QuickRx team member and as someone whose family knows MS personally. My brother Djibrane lives with MS, and every event like this one is, for me, partly about him.

By the time we packed up our tent that afternoon, the South Florida community had raised $17,334.12 for MS Focus. This is money that goes directly to free programs that help people living with MS and their families with needs that don’t always make headlines but absolutely change lives

Here’s how the day went.

8:30 AM — Setting up at Atala Pavilion

Julia, her husband Michael, their kids Fiona and Kyle, and their female bearded dragon, Rex, got to Tradewinds Park before the sun got serious. We staked out our tent at the Atala Pavilion while the MS Focus team set up inside. By the time registration opened at 9, the pavilion was full of people living with MS, their families, sponsors, and a lot of dogs.

I have to brag on Fiona for a second. She turned 10 last week. For three weeks before the event, she hunted down blueprints and printed every single one of QuickRx’s 3D-printed party favors herself — the orange butterfly keychains, the awareness ribbon keychains, the butterfly fidget toys. A 10-year-old built our giveaways. I don’t know what to do with that level of cool except brag.

The MS challenges hit different

Inside the pavilion, MS Focus had set up activity stations meant to give people without MS a small, physical taste of what the disease actually feels like day to day. These weren’t gimmicks. They were really hard, and that was the point.

The day kicked off with a warm-up stretching session led for people living with MS, and we all jumped in. From there it was a circuit of challenges. There was a station where you put on thick garden gloves and tried to button up a shirt. I was not graceful at it. There was another one where you wore the same gloves and tried to lift a single chip off the top of a poker stack. It made me think about how much of what we take for granted, like getting dressed, picking something up, opening a pill bottle, etc. These can become a daily test for someone with MS.

That’s a big part of why adaptive clothing matters so much, and why I’m so glad more designers are working on it. Magnetic closures instead of buttons, side openings, seated-fit pants — these are not small things when your hands don’t always cooperate.

The vision-loss station was the one that got me. They handed out glasses with stickers covering different sections of the lenses, mimicking how MS can take pieces of someone’s eyesight in waves. Walking around in those glasses for two minutes and feeling disoriented made me think of every patient who calls QuickRx asking us to help them figure out their copay because they can’t navigate the manufacturer’s website on their own. Now I get it on a different level.

There was also the walk-with-weights challenge that consisted in strapping on weighted ankle bands and trying to walk normally. I’ll just say I wasn’t normal at it. Neither was anyone else.

10:00 AM — The 3K, with wheels and paws

The walk kicked off at 10. I skated. Kyle joined on his scooter. The route was a 3K loop through Tradewinds, and I have never seen so many decorated wheelchairs, scooters, walkers, strollers, and dogs in one place.

Maya brought her Goldendoodle Sophie. I brought my Goldendoodle Bibi. Yes, they wore matching QuickRx shirts. Yes, they were good girls. And yes, we have receipts.

Plenty of people brought their pets, but the award for most original pet went to Rex — Julia’s family bearded dragon — who I’m pretty sure was the only lizard pet to ever cross a Roll Over MS finish line in Tradewinds Park. We’re calling it a record.

Julia and Kyle didn’t just hold down a table; these two hustled. #Respect
They moved through the entire crowd, and by the time the race started, I’m not exaggerating when I say there wasn’t a single person at that event they hadn’t talked to (see video. I am so serious). Kyle handed out our cards and party favors to everyone he met. He’s about as charming as a 7-year-old gets, which is to say he was the most effective brand ambassador we’ve ever had.

The award ceremony

After the walk, MS Focus hosted an award ceremony, and a few moments stood out.

Maggie Courier won the Most Stylin’ Set of Wheels for her decorated rolling device, which was, I have to say, fully deserving. The Alley Cats took home the award for the team that raised the most money. Our team came in second, and honestly we were thrilled because if we had taken first, that would’ve meant fewer dollars going to other teams. The whole point was to raise as much money as possible for MS Focus, not for any one team to clean up.

For the day overall, South Florida pulled together 174 individual fundraisers and 31 teams. That’s a lot of people showing up for one cause.

Coming up: Roll Over MS Central Florida — May 2nd

If you missed South Florida, you have another chance. The next Roll Over MS event is happening Saturday, May 2nd, at Lighthouse Lawn (201 Lakeview Drive, Kissimmee, FL). Same 3K format, same energy, same cause.

You can register here.

The Central Florida event already has 5 teams and 32 individuals fundraising. As of right now, the top contributing team is Cypress Bank & Trust — and on the individual side, Brian and Maria are tied for #1. If you’re in Central Florida, or know somebody who is, this is a good one to share.

Thank you

To Kasey, Natalie, Debbie, Traci, Michele, Sarah, and the whole crew at MS Focus, y’all outdid yourselves. The way this event was put together, the care behind every station, the warmth from every volunteer: it shows.

To my QuickRx family, Julia, Maya, Sam, and Leah: thank you for showing up the way you did. Saturday was hot. The setup was early. Nobody complained. We just worked. And to Elena, Elan, and Roy, who couldn’t make it that morning but backed this event financially: thank you. None of what happened on Saturday happens without that kind of support behind it.

To my sister Malu, who came even though my nephew was home sick with a cold and you came for Djibrane.

And to my biggest personal donors: the Katz family, the Shmuel family, and the Larrabure family: your generosity is going somewhere it really matters. Every dollar raised stays with MS Focus and funds free services that meet people living with MS and their families exactly where they are: emotional support, financial assistance, educational programs, and more.

This is one of the reasons QuickRx partners with MS Focus. Specialty pharmacy and patient advocacy live in the same space, and both of us are trying to remove the stuff between someone living with MS and the help they need. Whether that’s medication copay help, prior authorization support, or just somebody who picks up the phone, we’re trying to do our part.

And next time, we’ll see you at Lighthouse Lawn. 🦋

P.S. Big shoutout to DJ Mr. Jean of Top Shelf Entertainment, who absolutely killed it and gave us bops all morning.  And major thanks to our volunteers, who were nothing short of amazing.